Reveal who you serve

INSIGHT

Resonant. Relational. Catalytic.

Bring your organization into empathic lockstep with the people your business exists to serve. See your work in a whole new light.

  • Transformative learning and compelling actions bundled into breathtaking deliverables

    • Video

    • Interactive reports

    • Customizable installations and activations

  • Rollout presentation to ensure personal connection lives through the strategic actions of your team members.

OFFERING: INSIGHT DEVELOPMENT

Get insights that bring you close to the action. IX’s applied ethnographic approaches are designed to drive peak advocacy for your customers, patients, or consumers. When we care personally about the people we serve, we serve them better.

WHAT YOU GET

A LOOK BEHIND THE CURTAIN

  • IX’s proprietary Emotional Anatomy demands comprehensive analysis of each research participant’s lived experience.

  • Each insight stems from a unique tension point, expressed in a traditional short form and in a longer story-form to help connect your team to the deeper emotional content.

  • IX offers a wide variety of ethnographic methods, many of which are variants of participatory research.

OFFERING: EXPERIENCE EXPERTS

Meet directly with a panel of your customers, patients, or consumers to absorb strategic influence through their simple tips and broad guidance. This input will not determine your strategy, but it will humanize it.

WHAT YOU GET

  • Gently mediated conversation(s) with your patrons

  • Directional input on key questions your team is exploring

  • Transcript and recording of the sessions

A LOOK BEHIND THE CURTAIN

  • Many consumer panels feel stiff and formulaic. Experience Experts pulses with life because the participants step into the conversation as seasoned experts on their own experience.

  • IX handles all logistics including recruit and recontact (if you would like recurring Experience Experts)

  • IX-trained facilitators help your team prepare for the encounter, fine tuning the questions and giving basic guidance to set everyone up for a generative conversation.

  • During the encounter, IX’s facilitator steps in when clarification, moderation, or encouragement is needed, but the bulk of the conversation takes place between you and your Experts.

  • Every Experience Experts encounter is followed up with an hour-long debrief to ensure the team successfully translates the encounter into action.