Reveal who you are

BRAND FOUNDATIONS

Influential. Unifying. Vital.

Get closer to the people who believe in your brand by finding and cultivating your brand’s deepest roots.

OFFERING: THE FOUNDATIONAL BRAND

In just one week, IX helps you to cultivate a consistent and complete brand by first identifying its source, then developing strategic actions that effectively deliver on this authenticity.

WHAT YOU GET

  • Alignment on the natural source of your brand

  • High-level road map for deepening consistent engagement with the world

  • Defined psychographics of your design target

A LOOK BEHIND THE CURTAIN

  • This 1-week process kicks off with an audit of in-market brand behaviors and internal cultural dynamics. We identify archetypal patterns in these behaviors using IX’s proprietary archetype system. The patterns outline a clear blueprint for welcoming people into the brand experience, then helping them to bring that experience back into their everyday lives.

  • Anchoring brand experience to behaviors that are most deeply in line with its instinct fosters intentionality, consistency, and efficiency.

OFFERING: BRAND BELIEFS

Foster strategic intentionality, consistency, and efficiency by galvanizing clear conviction around brand beliefs and behaviors. IX helps your team to articulate their emerging story and align on the unique function and inter-dependence of the brand’s sacred statements, i.e. vision, purpose, promise, values, etc.

WHAT YOU GET

  • Strengthened compass to guide innovation and marketing

  • Shared sense of purpose and direction within the organization

  • Robust inputs to establishing short-and long-term strategies

A LOOK BEHIND THE CURTAIN

  • To begin, we interview stakeholders from multiple functions and all levels of experience, daring (and helping!) each individual to think courageously about:

    • what brought them to this brand at this moment

    • a way of working that is most fitting for this brand

    • the impossibly perfect future of this brand

  • IX’s writers and analysts work with your team to draft the brand’s sacred statements.

  • One full-day workshop brings it all together to draft the brand’s emerging story.

  • Every 3-6 months, we reconvene to update the story, ensuring all stakeholders share a sense for where the brand is, and where it needs to go.