Wellspring Proto-trend Report
Partnering with front-line populations to power the future of culture.
Proto-trends take you straight to the root of emerging trends, so your brand can play an active role in how they grow.
They’re based on real adaptations that communities at the margins of culture are making in their daily lives.
Ready for a change from expensive trend decks that are made to feel expansive but are mostly empty?
See how proto-trends bring real people’s real lives into focus with free access to one full proto-trend and topline summary of 5 additional proto-trends.
Full report, including deep dives and opportunities for brands across all 6 proto-trends, plus a 30-minute consultation with IX.
Proto-trends are for anyone who:
Does a lot of digging into what the future might look like but doesn’t know how to act on it in a brand-relevant way.
Takes a lot of action in anticipation of some expected future but feels it’s tenuous and can’t track what’s really behind it.
Feels like building for the future shouldn’t happen in a silo.
Wishes that the learning and the acting weren’t both so limited in who they include and what kinds of futures they can see, and are sure that they don’t represent the richness and fullness of life happening just beyond the tidy borders of our offices.
Have used mainstream trends services successfully.
Have used mainstream trends services regretfully.
Why now?
Cultural focus is shifting to include and celebrate groups who have been traditionally marginalized. IX provides you with unprecedented access and insight into these communities.
Your brand can get ahead of the curve, earn its right to advocacy, and become a brand worth believing—without gimmicks, purpose-washing, or false starts.
9(IX)% of the purchase price of every report is donated to Casa Marianella to help them continue their work supporting LatinX individuals and families newly arrived in the US.
